I do a lot of work at Spoonflower. A lot. Just ask my family how often I'm working on a design. Hey, in my defense at least they always know where I am!
Generally I make focal prints. I don't always create coordinates. If I do, it's usually only 2 or 3 and they rarely sell as well as my focal.
The decision to do a coordinate often lies in the ROI. It takes time to create a coordinate and it needs to be able to stand alone as well as coordinate with the focal.
I see a ton of folk making coordinates sometimes there are dozens of coordinates for one focal.
So the questions are: Do you buy a focal print at SF and purchase coordinates at the same time? Or do you buy only the focal and run to your local brick and mortar for other fabrics? Is it a matter of economics? It's no secret that it's a lot less expensive to buy from a big box store.
If you're a sewer/sewist would you buy all of these or would you piece it out? If you're a designer how many coordinates do you create and what nudges to create coordinates?
You can view the original collection of my African Inspired designs here clicky